ADvendioWhy a Strategy for Revenue Recognition is Vital for Media BusinessesMedia businesses are fighting for every dollar of revenue, so having a strategy for revenue recognition and understanding where and how it…1d ago1d ago
ADvendioOmnichannel Black Friday Campaign Best Practices for RetailersIn 2023, Black Friday sales in the US reached $9.5 billion. Black Friday is a pivotal event for retailers. It helps to drive traffic and…1d ago1d ago
ADvendioThe Current State of Linear TVLinear TV, the traditional broadcast method of scheduled programming, is seeing a decline in audience numbers as more consumers shift to…Nov 7Nov 7
ADvendioThe Opportunity: Sports Clubs as Media BusinessesIn 2021, AC Milan launched The Studios, a bold new media house that one of the world’s most prestigious football clubs saw as the key to…Oct 30Oct 30
ADvendioAd Blocking & Beyond: How Advertisers Are Adapting to Changing User BehaviorAd blockers are on the rise. Estimates suggest nearly 33% of Americans now use them habitually when browsing the internet.Oct 16Oct 16
ADvendioThe Role of AI in News PublishingAs developments in artificial intelligence progress, this technology is increasingly critical in news publishing. AI is changing the way…Aug 30Aug 30
ADvendioWhat Does Google’s Recent Cookie Deprecation Decision Mean for Publishers and Advertisers?Google shook up the digital world by revealing that it would no longer be proceeding with cookie depreciation. As you can imagine, everyone…Aug 30Aug 30
ADvendioNo More Cookie Deprecation: Why You Still Need Post-Cookie Data to Future-Proof Your Media…We’re starting this article with bad news on the state of our industry, but stick with us. We’ll give you the hope, business case, and…Aug 13Aug 13
ADvendioHow Self-Service Advertising Platforms Enhance Time Efficiency for AdvertisersSelf-service advertising platforms have become a game-changer for advertisers, marketing professionals, and business owners. These…Aug 13Aug 13
ADvendioThe Cookie Jar Stays Open: Google’s U-Turn on Third-Party CookiesGoogle shook up the digital world by revealing that it will no longer be phasing out third-party cookies. This decision has had various…Aug 13Aug 13