ADvendio – Medium

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ADvendio

Why a Strategy for Revenue Recognition is Vital for Media Businesses

Media businesses are fighting for every dollar of revenue, so having a strategy for revenue recognition and understanding where and how it…

1d ago

Why a Strategy for Revenue Recognition is Vital for Media Businesses

1d ago

ADvendio

Omnichannel Black Friday Campaign Best Practices for Retailers

In 2023, Black Friday sales in the US reached $9.5 billion. Black Friday is a pivotal event for retailers. It helps to drive traffic and…

1d ago

Omnichannel Black Friday Campaign Best Practices for Retailers

1d ago

ADvendio

The Current State of Linear TV

Linear TV, the traditional broadcast method of scheduled programming, is seeing a decline in audience numbers as more consumers shift to…

Nov 7

The Current State of Linear TV

Nov 7

ADvendio

The Opportunity: Sports Clubs as Media Businesses

In 2021, AC Milan launched The Studios, a bold new media house that one of the world’s most prestigious football clubs saw as the key to…

Oct 30

The Opportunity: Sports Clubs as Media Businesses

Oct 30

ADvendio

Ad Blocking & Beyond: How Advertisers Are Adapting to Changing User Behavior

Ad blockers are on the rise. Estimates suggest nearly 33% of Americans now use them habitually when browsing the internet.

Oct 16

Ad Blocking & Beyond: How Advertisers Are Adapting to Changing User Behavior

Oct 16

ADvendio

The Role of AI in News Publishing

As developments in artificial intelligence progress, this technology is increasingly critical in news publishing. AI is changing the way…

Aug 30

The Role of AI in News Publishing

Aug 30

ADvendio

What Does Google’s Recent Cookie Deprecation Decision Mean for Publishers and Advertisers?

Google shook up the digital world by revealing that it would no longer be proceeding with cookie depreciation. As you can imagine, everyone…

Aug 30

What Does Google’s Recent Cookie Deprecation Decision Mean for Publishers and Advertisers?

Aug 30

ADvendio

No More Cookie Deprecation: Why You Still Need Post-Cookie Data to Future-Proof Your Media…

We’re starting this article with bad news on the state of our industry, but stick with us. We’ll give you the hope, business case, and…

Aug 13

No More Cookie Deprecation: Why You Still Need Post-Cookie Data to Future-Proof Your Media…

Aug 13

ADvendio

How Self-Service Advertising Platforms Enhance Time Efficiency for Advertisers

Self-service advertising platforms have become a game-changer for advertisers, marketing professionals, and business owners. These…

Aug 13

How Self-Service Advertising Platforms Enhance Time Efficiency for Advertisers

Aug 13

ADvendio

The Cookie Jar Stays Open: Google’s U-Turn on Third-Party Cookies

Google shook up the digital world by revealing that it will no longer be phasing out third-party cookies. This decision has had various…

Aug 13

The Cookie Jar Stays Open: Google’s U-Turn on Third-Party Cookies

Aug 13

ADvendio

ADvendio

Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/

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