3 Reasons Why Publishers Need Programmatic Advertising

What Is Programmatic Advertising?

Programmatic and Publishers

  • A simplified mechanism with which to sell advertising space
  • Excellent collaboration opportunities between advertiser and publisher
  • User relevance due to the demographic targeting capabilities of programmatic placement
  • Fast and efficient sales and placement, increasing publisher margins

Why Programmatic is Necessary

Programmatic Direct

Real-Time Bidding (RTB)

Reporting Opportunities



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/