5 Answers to the Most Common Questions About Self-Service Advertising

What is self-service advertising?

What is a self-service advertising platform and what does it offer?

What is the difference between self-service and managed service?

Self-service

  • Target audience & placement optimization
  • Ad group adjustments & creative changes
  • Budget & bid adjustments

Managed Service

What are the benefits of self-service advertising for publishers?

Time and cost-saving

Optimized processes

Ad sales efficiency

What are the benefits of self-service advertising for advertisers?

Additional control

On-demand access

Maximized campaign effectiveness

Conclusion

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