5 Factors Driving The Rise In Self-Service Advertising Platforms

The advertising market today is more expansive than ever before, reaching more consumers in more ways. The rise in digitization, customer demands, and ever-expanding technological possibilities has resulted in explosive change. And, for those with the means to do so, self-service platforms are at the head of the pack. In an extremely uncertain world currently spinning in the wake of a global pandemic, any sense of control is highest desired — and self-service platforms offer exactly that.

Until recently, self-service platforms were tools of industry leaders in advertising, such as Google and Facebook. However, they are now joined by players of all shapes and sizes including Walmart, Amazon, TripAdvisor, and TikTok. Despite the significant investment that can come with launching a self-service platform, the benefits clearly outweigh the costs.

According to Salesforce, 60% of businesses expect to implement self-service portals within the next 12 to 18 months.

With so much to love about self-service, this substantial industry shift is likely a sign of things to come. We have highlighted five factors are driving this progression, providing mutual benefits buyers and sellers can enjoy.

Firstly, What Is a Self-service Ad Platform?

Self-service advertising platforms are becoming essential in the current landscape, especially for companies that want to get ahead of the competition. These key elements play a significant role in the evolution and rise within the industry, especially for brands that want to be future-proof as much as possible in uncertain times.

1. Increased Transparency

2. Reduced Customer Service Costs

3. Improve Customer Abilities

4. Drive Site Traffic

5. Leverage Personalized Information

The Future Of Self-Service Advertising Platforms

Originally published at www.advendio.com on June 26, 2020

Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/