5 Point Checklist for Ad Sales Success in Streaming Radio

1. Create Comprehensive Media Packages

2. Pitch Unique Niches and Segmentations

3. Provide Easy to Understand Deals

4. Promote Effective Monetization Tactics

  • Is this talk show well funded through advertising?
  • Have my ad sales reps targeted the right advertisers?
  • Is my CRM precise enough to help me figure that out?

5. Provide Increased Transparency for Ad Sales

  • Increasing the information available to advertisers.
  • Providing in-house resources to guarantee quality.
  • Using the right tools to have third parties accountable to minimize ad fraud. That way, internet radio can demonstrate that they are absolutely worth an investment.

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