6 Advertising Technology Trends for 2020

1. Continued Programmatic Growth

  • Improved usability of DSP
  • Extended reach of sponsored products
  • Introduction of their rewards program tools
  • Incorporating customer acquisition metrics
  • Enablement of dynamic bidding for sponsored products ads

2. Media Partner Consolidation

3. Supply Path Optimization

4. Advertising Fraud Laws Increase Authorized Data Values

  • Customer Ratings
  • Customer Satisfaction
  • Customer Trust
  • Targeted Leads for Marketing
  • Revenue
  • Employee Morale
  • Organizational Reputation / Brand Image

5. Inventory Value Measurement

6. Creative Becomes A Priority

Looking ahead at the Advertising Technology Industry

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