6 Financial Transparency Challenges Facing the Advertising Industry

1. Ensure Contract Content Framework

2. Reduce Non-Transparent Models Used

3. Media Inventory Quality Control

4. Ensure Transparent Partners

5. Establish In-House Suppliers

6. Reject Non-transparent Trading Models

Financial Transparency is Essential to Maximize Advertising Revenue



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store

Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/