6 Trends Shaping the Future of Digital Advertising Sales for Ad Ops

1. Digital Video Ad Spend Continues to Soar

2. Digital Out-Of-Home Domination

3. Increased Programmatic Mobile Ad Spend

  • Geo-location data
  • User data on their browsing habits
  • User activity across social media platforms
  • The use of mobile identifiers, which allows for greater retargeting, allows advertisers to build long-term brand identification and improved impressions

4. Artificial Intelligence Powered Digital Ad Sales

  • Be more predictive
  • Deliver more personalized customer experiences
  • Automate repetitive and time-consuming processes.

5. In-House Digital Ad Operations

6. Digital Transformation

  • More than 44% of organizations have begun implementing a digital-first approach to business strategy, operations, and customer engagement
  • Only 7% of companies are fully implementing their digital-first approach
  • Digital activities drive 62% of the company’s revenue
  • Online classifieds is their largest revenue generator and is set to grow between 15% to 20% in 2019

Digital Advertising Sales: What Does the Future Hold?

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Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/

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ADvendio

ADvendio

Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/

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