7 Programmatic Advertising Trends Impacting Media Ad Sales

1. Personalized Programmatic Advertising

2. The Rise Voice Activated Advertising

3. The Introduction of 5G

4. Blockchain & Ads.txt to the Rescue

5. Programmatic Video Advertising: Over-the-top (OTT) and Connected TV (CTV)

6. Programmatic Digital-Out-of-Home (DOOH) Inventory

7. Continued Growth for Programmatic TV

What Lies Ahead for Programmatic Advertising and Media Ad Sales?

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