7 Trends Shaping The Future of OTT Video Advertising in 2021

What is OTT advertising?

1. Greater Reach With Increased Subscriptions

2. More Cost-Effective Than Linear TV Advertising

3. Targeting Relevant Audiences Becomes Easier

4. OTT Dynamic Ad Options Increases Conversions

5. Higher Engagement Rates With OTT

6. Subscription Fatigue Increasing Advertising Monetization

7. User Experience (UX) Will Continue To Be Important

Conclusion

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