7 Trends Shaping The Future of Programmatic Advertising for Streaming Media

1. Programmatic TV: Countless Ad Inventory Alternatives

2. Programmatic Radio: Integrating New Players to the Market

3. Programmatic Guaranteed

4. VAST’s Evolved Video Advertising Standards

5. Dynamic Pricing

  • Dynamic pricing is the best of both worlds, creating a situation in which pricing is based on results as opposed to predicted outcomes.
  • It’s hard to match supply and demand. The content of the show changes and so do the likings of prospects and leads.
  • It’s far easier to place ads on exchange portals, where the pricing structure follows the dynamic rules of the market and moves with supply and demand.
  • Cost per thousand impressions (CPM)
  • Cost per click (CPC)
  • Cost per acquisition (CPA)

6. Blending Programmatic and Direct Sales

  • They’re using the same team of representatives for direct and programmatic advertising.
  • Instead of working with two points of contact, advertisers can enjoy one streamlined process that facilitates a smoother sale.

7. Artificial Intelligence-Powered Ad Sales Management

  • Build separate custom inventory management and ad selling algorithms to use with each client.
  • Provide personalized recommendations, options, and rules depending on location and industry.
  • Ultimately improve fill rates, increasing ROI and ad revenue when used effectively.

Streaming Media Ad Sales Future: What Lies Ahead?

  • Bridging the gap between programmatic and direct ad sales.
  • Aligning their different ad inventory suppliers into the same strategy.
  • Promoting attractive ad placement opportunities whilst aligning with security, quality, and privacy standards.

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Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/

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Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/

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