With the end in sight for third-party cookies, first-party data has become the solution on every publisher’s mind. And it’s simple: If you want to be a successful company in the future, you need to know how to use your own first-party data. …
With all of the time we’ve been required to spend indoors over the previous two years, it’s fair to say that people have grown tired of staring at screens and have developed a case of digital fatigue.
According to a recent OAAA report, 68 percent of people are conscious that…
For many companies, third-party cookies have been a key part of managing user behavior and providing a better advertising experience. However, that’s about to change. While other browsers, like Safari, have already made the move away from third-party cookies in recent years, Google Chrome — the largest and most popular…
We are delighted to announce that ADvendio Chile has moved office. After nearly a year of remote work due to COVID-19 restrictions, the ADvendio team officially moved into the new office on November 1st and had a celebratory pizza party to mark the opening on November 5th.
Thankfully, as restrictions…
At ADvendio, we understand that the advertising industry’s complexity is at an all-time high; whether you’re a buyer or seller of advertising, there is a multitude of systems and platforms required to carry out your day-to-day advertising needs. Staying on top of where the data you need is stored, from…
We strive to improve the ADvendio product on a regular basis to give our users the best possible experience. …
Third-party cookies have long been a part of how advertisers track user behavior on the web for marketing purposes. By adding simple tags to a page, advertisers can build user profiles and better target advertising to customer needs.
However, this tried and true method is poised to change. In 2023…
As the digital world continues to evolve, advertising has become more prevalent across more touchpoints with consumers. Businesses have adapted quickly to the increasing need to advertise their offering and have become quite comfortable creating their own campaigns, rather than relying on a third party. …
As the digital world continues to evolve, advertising has become more prevalent across more touchpoints with consumers. Businesses have adapted quickly to the increasing need to advertise their offering and have become quite comfortable creating their own campaigns, rather than relying on a third party. …
For both publishers and advertisers, creative asset management is the final stage in the advertising process. Ad creative must be well-planned, organized, and executed precisely in order to leave a lasting impression on the intended target audience. The key to effective creative management is ensuring that this material moves as…
ADvendio
Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/
