Jul 25How Retail Media Is Transforming The Retail IndustryEcommerce has been on the rise for years, but the pandemic pushed online shopping to meteoric new heights. With growth across nearly every spending category, this evolution has opened compelling new doors in online advertising — and in retail media specifically. Retail media is one of the most critical elements…Adtech4 min read
Jul 11Q2 2022: Company ReviewWe’ve had a very busy second quarter at ADvendio. From attending in-person events, in Sydney, New York, and London, to hosting webinars, to Maria Gracia’s European trip to France and Spain, meeting lots of prospects and customers, and welcoming new hires to the ADvendio team. Here’s what we’ve been up…Adtech2 min read
Jul 11Ryan Ormsby Joins the Global Sales TeamRyan Ormsby joins the ADvendio global sales team as a Senior Account Executive where he will be working closely with our EMEA sales team. With over 8 years working in Sales, we are delighted to have Ryan join our team and bring his knowledge and experience to support ADvendio’s continued…Adtech2 min read
Jul 11Why Your Next Out-of-Home Advertising Campaign Needs a Comprehensive Ad Management SoftwareAll advertising campaigns require comprehensive management, from traditional media outlets such as radio and TV to digital media placement, including out-of-home advertising. For far too long, OOH has been an old-school process, requiring manual methodology to place ads in front of individuals. However, this can be inconvenient, especially when placing…Out Of Home Advertising4 min read
Jul 6The Evolution of Classified AdsIn 1704, newspapers were the first source of classified ads, which provided advertisers with low-cost notices divided into a variety of categories. Before the age of digital transformation, classified ads allowed an easy way for consumers to browse local deals, typically listed by private sellers. Making purchases from print classifieds…Adtech4 min read
Jul 6ADvendio Supports the Media Industry in Preparation for the End of Google’s Third-Party CookiesWith the end of Google’s third-party cookies set to take place in 2023, companies are looking to digitally transform their offering and move to a first-party data revenue strategy, to protect themselves against major financial losses. As Google is the biggest player in the market, this move follows the pattern…Third Party Cookie1 min read
May 24ADvendio Spring ’22 Release: New Features and EnhancementsWe strive to improve the ADvendio product regularly to give our users the best possible experience. …Adtech6 min read
May 247 Media Sales Benefits of a Salesforce Native AppThere is no doubt that the media sales industry is currently operating in one of the most dynamic environments of the 21st century. Media companies are challenged to manage more information than ever before due to ongoing digitization, the management of multiple media channels, and constantly evolving consumer demands. …6 min read
May 235 Leaders in the Industry Utilizing First-Party DataThird-party data has been a primary resource for many companies for a very long time. However, this is about to change. …Publisher5 min read
Apr 27Rachel Donoghue Joins the ADvendio Global Sales TeamRachel Donoghue joins the ADvendio global sales team as an Account Manager where she will be working closely with our North American Sales team, with a focus on the western area of the US. Rachel graduated from West Virginia University with a major in Mass Media Communications. …Adtech3 min read