There is no doubt that the media sales industry is currently operating in one of the most dynamic environments of the 21st century. Media companies are challenged to manage more information than ever before due to ongoing digitization, the management of multiple media channels, and constantly evolving consumer demands. Therefore…

Third-party data has been a primary resource for many companies for a very long time. However, this is about to change. With the phasing out of third-party cookies in 2023 drawing closer every day, companies reliant on this strategy are forced to pivot — and pivot fast to a first-party…

Rachel Donoghue joins the ADvendio global sales team as an Account Manager where she will be working closely with our North American Sales team, with a focus on the western area of the US. Rachel graduated from West Virginia University with a major in Mass Media Communications. Since then, she…

Technology is always in a state of flux, and the media industry is no exception. With digital strategies more important than ever before, understanding the shifting landscape can be key to getting ahead of the competition and increasing advertising revenues. In the current hyper-competitive market, media companies need to innovate…

Even though digital transformation has been around for a long time, it is now being fueled by the upcoming end of third-party cookies. As a result, media companies that haven’t already embraced the digital evolution are being forced to do so due to the deadline that has been set for…

Over the last several decades, advertisers have prioritized targeting consumers where they spend most of their time: at home or on their mobile devices. However, the average person has many opportunities to see ads of all kinds while out and about, from taxi cab toppers to TVs in bars. And…

While it’s tempting to stick with what has worked in the past, it’s crucial to assess if your existing processes are keeping up with your company’s growth and development. Many media companies have grown accustomed to their current methods, which appear to operate well or at least get the job…

With the end of third-party cookies on the horizon, companies that have not yet embraced digital transformation will be obliged to do so in order to develop their own first-party data. Publishers are looking at their own assets and addressing how they can efficiently create their own customer data to…

Katie Sawyer joins the ADvendio global customer success team as a Customer Success Specialist where she will be focused on supporting our clients based in the North American market. As a graduate from The George Washington University with a Bachelor’s degree in Anthropology and International Affairs, Katie has gained experience…