We researched the most frequently asked retail media questions for this article with the goal to provide detailed answers to help you get to know the industry, and to highlight the opportunities and challenges that retailers and brands face. So let’s get right into it and start with the basics. What is retail media? …

The UK supermarket industry is a massive sector that encompasses a diverse range of businesses, from large multinational corporations to small independent shops. These supermarkets provide a wide variety of products and services to customers, including groceries, household goods, and even financial services. …

If you are involved in the ad tech industry, or you like to keep abreast of news and developments, you may have stumbled across private marketplaces. Also known as a PMP, a private marketplace enables publishers to offer inventories, ad spots, and advertising opportunities to selected or targeted audiences. Private…

In the digital advertising industry, managing different systems and platforms can be a daunting task for publishers, advertisers, and agencies. …

Media buying has long been a critical aspect of the advertising industry, helping businesses reach their target audiences. However, with the announcement from Google that it plans to phase out third-party cookies from its Chrome browser by 2024, the landscape of media buying is set to change dramatically. …

The shortlist for this year’s annual Retail Systems Awards has been officially announced and we are delighted to be shortlisted for an award! The Retail Systems Awards, now in its 18th year, is highly regarded in the retail industry for celebrating excellence and innovation. …

For companies looking to scale their advertising efforts, one of the biggest challenges is managing the various platforms and channels they use to reach their target audience. From Google Ads to Facebook, Instagram, and more, managing campaigns across multiple platforms can be time-consuming and complex. …

Podcast advertising has become a highly effective way for businesses to reach their target audience, and podcast advertising agencies are playing a critical role in helping their clients create and execute successful podcast advertising campaigns. However, managing podcast advertising campaigns can be complex and time-consuming, requiring agencies to use a…

As the last several years have demonstrated, out-of-home, or OOH, advertising is playing a more important role than ever — something unlikely to change in 2023. In fact, OOH is poised to make greater strides than ever, incorporating new technology into the ecosystem of advertising. …