Ad Sales Software: 9 Key Management Features for Magazines & Newspapers

  • Several media organizations — which previously have considered themselves as competitors — in Europe and North America are now collaborating in joint ventures. That way, they can create centralized digital advertising sales hubs. Selling inventory across a well-known brands network, as a single transaction brings audience scale and insight to counter the metrics of the Duopoly.
  • They continue developing a more focused and customized portfolio of revenue streams such as advertising operations and services tailored to local audiences. Many of these media owners have moved to sell a combination of advertising inventory and full-ad agency services to their local business communities. They are striving to harness the power of digital ads and marketing while lacking the internal expertise to do it successfully.

1. Integrated CRM System

  • Let sales reps focus on selling by building efficiencies into their process, and providing them with a holistic view of customer activities.
  • Provide tools to help to have different departments on the same page. This removes silos and provides shared resources for research and outreach.
  • Get sales analytics and intelligent forecasting to make every step of the sales process more efficient and effective.

2. Ad Sales Business Intelligence

3. Customized Inventory Manager

  • Is it clear and concise enough for your customers?
  • Are rates and specifications easy to understand?
  • Are customers and advertisers aware of the value of your magazine spread, featured content, premium digital inventory and sponsorship opportunities?
  • How diverse is your product catalog?
  • Have you had booking or billing errors with these specs?

4. Flexible Revenue Management

  • Have your publications underdelivered?
  • How are you on top of different payment conditions?
  • What’s the status of your invoices, orders and credit notes?

5. Customizable Booking And Scheduling Calendars

  • Are you able to get instantaneous visibility of all your available advertising spaces and formats?
  • Can ad sales provide the best possible advice to advertisers on availability and options?
  • Is your inventory due to be filled up on time, are there unfilled premium positions?
  • Are you forecasting overbooking or under booking?

6. Workflows to Keep Up with Every Edition

  • It needs to follow up with your different teams. While ad sales require a good lead management workflow, those in charge of your advertising inventory need to track, receive, validate, produce, proof and distribute material in a manner that can be integrated with other ERPs and booking systems. That is the only way to keep up with sections, zones, and placement rules.
  • It must report to customers and intermediaries along the way. An ad space is not your conventional inventory. Therefore, you need to be thorough and precise with any proof of delivery.

7. Ad Sales Tools to Promote Ad-Agency Teamwork

  • They are working with the same agency who is serving different customers
  • They communicate with several agencies serving the same customer.

8. Forecast Your Issues’ Ad Availability

9. An Ad Sales Software Ready to Go with Other ERPs




Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries.

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Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries.

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