ADvendio and Integration X Partner to Automate Advertising Operations

ADvendio is delighted to announce their partnership with Integration X, a privately held technology company who develop high-end production solutions for media companies worldwide. They offer media solutions to help the media industry automatize ad operations and optimize production planning while improving customer self-service.

The integration between ADvendio and ADPOINT, Integration X’s leading creative management system, is aimed to reduce the time-consuming processes of handling both print and digital advertisements. ADPOINT automates all processes related to chasing, validating, producing, proofing and distributing creatives while retrieving data from ADvendio to drive relevant workflows.

Benefits and interfaces features of this latest integration partnership include:

• Real-time & two-way integration of booking information and creative status
• Customizable features to include private fields and other modifications
• Seamless and quick implementation

A current user of the integration is Sanoma Media Finland, the leading Finnish multi-channel media company who have numerous brands across TV, newspaper, magazine and online media. The Sanoma Group also have multiple operations across 10 European countries, including the Netherlands, Poland, Belgium, and Sweden.

Stefan Ropte, Managing Director of ADvendio comments:

“We are delighted to announce our partnership with Integration X and truly believe we can leverage each other’s strengths and capabilities in order to transform the collaboration and productivity of our customers as automated processes will improve customer workflows and satisfaction while drastically reducing ad operation costs.

With the increased demand for our software, this partnership comes at the right time for ADvendio. We are excited about what the future of this partnership holds and we look forward to many successful initiatives together.”

Jacob Salomonsen, VP of International Sales at Integration X adds:

“The synergy provided by ADvendio’s powerful ad sales management solution and Integration X’s end-to-end automated creative management solution enables our customers to vastly reduce ad operation costs while providing unsurpassed customer service.

We have worked closely with ADvendio on a number of major media companies in Europe such as DePersgroep Belgium and Sanoma Media Finland, and the results speak for themselves. Up to 80% of all creatives are handled without any human intervention and automated validation and integrated proofing ensure flawless quality of both digital and print creatives.”

Originally published at www.advendio.com on June 2, 2019.