At ADvendio, we understand that the advertising industry’s complexity is at an all-time high; whether you’re a buyer or seller of advertising, there is a multitude of systems and platforms required to carry out your day-to-day advertising needs. Staying on top of where the data you need is stored, from Data Management Platforms to Exchanges, and ERP and Accounting systems can be a highly manual process requiring significant manual effort to ensure everything is where it needs to be. We believe that combining your advertising data and processes into a single unified platform can provide significant benefits in terms of the efficiency and effectiveness of your advertising activities.
This is the second article in a series outlining some of the key integrations included with the ADvendio package. If you missed our previous post outlining our most popular out-of-the-box integrations, you can find it here. Today, we’ll go over three of our most recent integration developments, which we’re excited to offer to our clients in 2022 and beyond.
AdButler
AdButler is an advertising management solution that helps businesses design, launch & manage advertising campaigns. The AdButler ad server is used by publishers, advertisers, ad agencies, and ad networks to manage and run online advertising campaigns.
AdButler offers an audience targeting functionality, which enables marketers to generate advertisements based on dayparting, content categories, geographic location, or trending keywords. The application offers numerous features such as video ads, image content, third-party tags, auction management, API access, customizable dashboards, and more.
ADvendio users can save time and improve the processes of selling inventory for publishers by integrating AdButler. The pre-built integration allows AdButler users to create and manage campaign items within ADvendio and then push them directly to AdButler once ready to sell. To ensure complete attribution, each media campaign can be assigned a specific advertiser for all campaign items, including synchronization of delivery data from AdButler directly back to ADvendio for seamless and effective campaign optimization and post-campaign analysis.
The ADvendio & AdButler integration is fully functional and does not limit you to only the most basic functions. Granular targeting can be applied to each campaign item submitted, as well as zone and channel assignment to each media campaign. Ensuring you get the most out of your inventory with minimal manual effort, all while centralizing your core advertising sales activities and data for maximum effectiveness.
Google Display & Video 360
Google Display & Video 360 (DV360) is a single, integrated tool that enables creative, data, and media teams to collaborate on end-to-end campaign execution. Advanced automation and bid strategies that use machine learning to improve campaign performance are available through DV360.
By integrating Google DV360 with ADvendio our customers can benefit from accessing media buying capabilities directly from ADvendio. Whether you want to grow your portfolio as a publisher by employing reach extension or additional services, or you want to set budgets for your advertisers and buy media on their behalf, the DV360 integration can help.
In order to purchase advertising inventory from third-party vendors, our customers can enable a direct connection between the two systems. Because ADvendio and Google DV360 are seamlessly integrated, you can create orders and subsequent line items from within ADvendio, which populate in DV360 with the appropriate IDs for open and live auctions. Publishers can use this integration to expand the reach of their inventory. Advertisers can use ADvendio to directly execute media plans in DV360 and synchronize post-campaign actuals. Agencies can carry out media plans on advertisers’ behalf, optimize campaigns, and synchronize post-campaign results for faster, more accurate campaign evaluation.
Burt Intelligence
Burt Intelligence provides Sales Intelligence to the advertising industry by acting as a single point of contact for leading publishers around the world to discover, analyze, and share their advertising data. Burt’s solutions are used by sales, operations, and programmatic professionals to increase revenue, reduce customer churn, and optimize yield.
With the Burt integration, you can sync only the most important data with ADvendio. This data can then be used to streamline and automate manual processes, as well as to improve your current workflows. For example, creating media campaigns within ADvendio using programmatic data from your connected SSP, or connecting ad units, placements, and formats to your ADvendio organization using our Programmatic Price Wizard.
This seamless integration of all of your media platforms and your order management system eliminates time-consuming double entry, saves time on invoicing and manual billing reconciliation, and reduces common data handling errors. As a result, back-end processes will be improved, increasing the accuracy and transparency of revenue recognition within your OMS. Burt also provides ADvendio users with additional connection options to over 100 vendors, including OpenX, PubMatic, and many more.
ADvendio continues to create and enhance our solution so that we can integrate with more exchanges and servers that our customers require connection to. Whether you need a certain DSP, SSP, ad exchange, or ERP system integration, please speak to a member of our team to see if it is on our current roadmap or if a custom build integration is possible.
Originally published at www.advendio.com on November 18, 2021.
