First-Party Data in Advertising — Benefits, Challenges and Publisher Success

What is first-party data?

Why does first-party data matter now?

What are the benefits of first-party data?

What are the challenges to first-party data?

What publishers are enjoying first-party data subscription success?

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Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/

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ADvendio

Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/