GDPR: What to expect from an Advertising Management Software

What is GDPR again?

The General Data Protection Regulation (GDPR) is a comprehensive data protection law to be enacted on May 25, 2017. The European Union will strengthen the protection of personal data and update the somewhat fragmented data protection laws in its member countries.

  • Expand data privacy rights for EU individuals.
  • Introduce data breach notifications.
  • Enhance security requirements for organizations.
  • Demand enhanced security safeguards for third-party customer profiling and monitoring requirements.

What GDPR expects from you

Ian Gotts, Founder & CEO of Elements.cloud is adamant that GDPR applies to all organizations who:

  • Hold or process personal data of subjects residing in the EU.
  • Offer goods or services to EU residents.
  • Monitor behaviors of EU data subjects.
  • Manage people’s information in a fair and transparent manner.
  • Collect their personal data only for specific, explicit and legitimate purposes.
  • Collect information that is adequate, relevant and limited to what’s necessary for their everyday business.
  • Keep up to date and accurate information.
  • Keep personal data as long as it’s needed and delete it when the relationship is terminated.
  • Use the appropriate technical and cross-organizational security measures to protect data against unauthorized processing.

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Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/

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ADvendio

ADvendio

Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/