GDPR: What to expect from an Advertising Management Software

What is GDPR again?

  • Expand data privacy rights for EU individuals.
  • Introduce data breach notifications.
  • Enhance security requirements for organizations.
  • Demand enhanced security safeguards for third-party customer profiling and monitoring requirements.

What GDPR expects from you

  • Hold or process personal data of subjects residing in the EU.
  • Offer goods or services to EU residents.
  • Monitor behaviors of EU data subjects.
  • Manage people’s information in a fair and transparent manner.
  • Collect their personal data only for specific, explicit and legitimate purposes.
  • Collect information that is adequate, relevant and limited to what’s necessary for their everyday business.
  • Keep up to date and accurate information.
  • Keep personal data as long as it’s needed and delete it when the relationship is terminated.
  • Use the appropriate technical and cross-organizational security measures to protect data against unauthorized processing.

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Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/

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ADvendio

ADvendio

Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/

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