Data science targeting is focused on making those key connections with the exact right audience to drive sales. When done right, it promises a better ROI and opens up a whole new world of possibilities. Before, the most effective targeting was reserved for huge brand recognition campaigns or location-specific campaigns. Now there’s a middle ground where brands and agencies can run tighter, focused campaigns aimed at very specific audiences on a large scale.

Is Your OOH Audience Targeting Advanced Enough?
28
1

Billups

ADvendio
1 min readMay 25, 2018

--

It’s interesting what you say regarding the middle ground. Cross-media campaigns can help out improve ROI in that regard wouldn’t you think?

--

--

ADvendio

Written by ADvendio

22 Followers

Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/

More from ADvendio

See all from ADvendio

Recommended from Medium

Lists

Staff Picks

525 stories491 saves

Stories to Help You Level-Up at Work

19 stories341 saves

Self-Improvement 101

20 stories994 saves

Productivity 101

20 stories894 saves
See more recommendations

Help

Status

About

Careers

Blog

Privacy

Terms

Text to speech

Teams