It’s interesting what you say regarding the middle ground.

Data science targeting is focused on making those key connections with the exact right audience to drive sales. When done right, it promises a better ROI and opens up a whole new world of possibilities. Before, the most effective targeting was reserved for huge brand recognition campaigns or location-specific campaigns. Now there’s a middle ground where brands and agencies can run tighter, focused campaigns aimed at very specific audiences on a large scale.

Is Your OOH Audience Targeting Advanced Enough?

Billups

ADvendio

1 min readMay 25, 2018

It’s interesting what you say regarding the middle ground. Cross-media campaigns can help out improve ROI in that regard wouldn’t you think?

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