It’s interesting what you say regarding the middle ground.

May 25, 2018

1 min read

Data science targeting is focused on making those key connections with the exact right audience to drive sales. When done right, it promises a better ROI and opens up a whole new world of possibilities. Before, the most effective targeting was reserved for huge brand recognition campaigns or location-specific campaigns. Now there’s a middle ground where brands and agencies can run tighter, focused campaigns aimed at very specific audiences on a large scale.

Is Your OOH Audience Targeting Advanced Enough?

Billups

It’s interesting what you say regarding the middle ground. Cross-media campaigns can help out improve ROI in that regard wouldn’t you think?

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