Navigating the Media Landscape: A Panel Discussion on CTV, Retail Media, and Cookie Deprecation

ADvendio
2 min readOct 13, 2023

Are you ready to dive deep into the ever-evolving world of media and advertising? We invite you to join us for an unmissable panel discussion featuring some of the industry’s most respected experts. Our distinguished panelists include:

  • Michelle Thibeault, Web Analyst at CBC/Radio-Canada
  • Gavin Dunaway, Product Marketing Lead at The Media Trust and formerly of Ad Monsters
  • Matthew Rohrs, Sales Director (US) at ADvendio
  • Jens Hansen, Account Executive (EMEA) at ADvendio

In this thought-provoking session, we will explore three of the hottest topics currently shaping the media landscape: Connected TV (CTV), Retail Media, and Cookie Deprecation. These issues are at the forefront of the industry, and our panelists will provide valuable insights into what’s trending within these domains. They will also shed light on the myriad of opportunities and challenges that confront publishers in this rapidly changing arena.

Connected TV (CTV): As traditional TV merges with digital platforms, CTV has become a powerful medium for advertisers. Our experts will discuss the latest trends and strategies for reaching audiences in this dynamic space.

Retail Media: The retail sector has witnessed a digital transformation, and advertising within retail environments is more important than ever. Our panel will explore how media companies can learn from retail media to improve their own strategies.

Cookie Deprecation: With the phasing out of third-party cookies, the advertising industry faces a fundamental shift. Learn from our panelists about the implications of cookie deprecation and strategies to adapt to this new landscape.

After this insightful discussion, we’ll provide an exclusive behind-the-scenes look into CBC’s partnership with ADvendio. This is your chance to gain an insider’s view that you won’t want to miss. Plus, we’ve set aside time for a quick Q&A session, giving you the opportunity to engage with our panelists and have your questions answered.

To make sure you’re part of this event, we encourage you to register now. This way, you’ll save your spot and get all the important details you need to join our exciting panel discussion.

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ADvendio

Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/