It is no surprise to anyone working in the ad sales industry that there is a rise in the programmatic advertising industry. By the end of 2018, over 75% of total advertising spend in the United States is expected to be transacted programmatically.
We expect significant changes in the market, including a significant growth in how ad servers and exchanges operate in the streaming media realm and how broadcasters balance the different components of their ad tech stack to make the most of these resources,
Consumer buying behavior is shifting, along with the challenging landscape for programmatic advertising sales and inventory management, many service providers are forced to rethink their on-demand and real-time media streaming strategy.
As ad exchanges for streaming media evolve and develop, so do the opportunities available as an advertising and monetization channel.
We’ve created a comprehensive eBook that describes a series of trends on how is programmatic advertising is shaping order management systems.
We have included technologies, techniques, and examples to ensure ad sales success in broadcasting, podcasting and streaming media.