Q&A: Ad Management Consultant Marlene Vicaire on Digital Transformation

Marlene Vicaire’s Experience in Advertising Management

Marlene Vicaire is quite an interesting entrepreneur. She’s an award-winning strategist with over 14 years of experience across creative, media and technology organisations. It is no wonder that she has worked with the likes of Fairfax, AppNexus, Rubicon Project, eBay Advertising, Nine, Doubleclick for Publishers and was awarded the Mumbrella MSIX Award ‘Best Use of Neuroscience’ .

  • We first get to understand the business by conducting a needs analysis, then we come up with recommendations and a scope of work.
  • Often this translates into reviewing existing processes, partnerships, technologies and conducting in-depth interviews with the different stakeholders involved in the project.
  • More importantly, we make sure to transfer our knowledge and build internal capabilities within our client’s team.
  • To have a clear understanding of the key stakeholders internally, ideally one “project owner.”
  • To define measurable goals in terms of ROI.
  • Being transparent with the team and listening to their challenges in terms of process.

Advertising Sales Management in Asia Pacific

You work all around the Asia Pacific Region. Are there any specific features in the APAC media industry that make it different from other regions?

The End of Doubleclick Sales Manager: Changing the Culture in Media

Google DSM ends in 2019, and many media companies are looking for replacements for their order management systems. The work of management consultants in the process is key, as it’s not just implementing a new software but moving an entire organization from one system into another one against the clock. We asked T-Shape founder about this issue.



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