Q&A: Ad Management Consultant Marlene Vicaire on Digital Transformation

Marlene Vicaire’s Experience in Advertising Management

  • We first get to understand the business by conducting a needs analysis, then we come up with recommendations and a scope of work.
  • Often this translates into reviewing existing processes, partnerships, technologies and conducting in-depth interviews with the different stakeholders involved in the project.
  • More importantly, we make sure to transfer our knowledge and build internal capabilities within our client’s team.
  • To have a clear understanding of the key stakeholders internally, ideally one “project owner.”
  • To define measurable goals in terms of ROI.
  • Being transparent with the team and listening to their challenges in terms of process.

Advertising Sales Management in Asia Pacific

The End of Doubleclick Sales Manager: Changing the Culture in Media

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Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/

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Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/

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