Q&A: An Introduction to Media Buying with Shift CRM’S Jonathon Millman

Jonathon Millman Media Expertise

An Introduction to Media Buying

How would you define media buying?

What is the difference between media planning and media buying?

Life for Media Buying after COVID-19

How has COVID-19 affected media buying?

What do you see as the current media buying challenges affecting advertisers & agencies?

What do you see as the current key trends affecting advertising media buying?

Media Buying Industry Predictions

In your opinion, how do you see the current media buying processes changing over the next number of years?

Based on the trends highlighted, what are your predictions for media buying in the advertising industry?

Where do you expect to see the industry heading in the next five years and how do you plan for Shift CRM to keep up?

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