Q&A: Automation & Efficiency in Programmatic Advertising with ADvendio’s Stefan Ropte

Can you give us a brief description of programmatic advertising for those who may be unfamiliar?

What challenges are publishers and advertisers currently facing in setting up programmatic advertising channels?

Data management

The pressure to optimize revenue across multiple exchanges

Unified Reporting

What is currently limiting the effectiveness of programmatic advertising?

How do you expect this to change in the future?

What tips would you offer publishers, advertisers, and agencies who are trying to improve the efficiency of their programmatic activities?

Sourcing Experienced Staff

Breaking down organizational silos

Identifying ready-made solutions

Leveraging automation

What benefits can campaign management automation provide to publishers, advertisers and agencies?

How do you see widespread automation affecting the advertising industry?

The verdict

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ADvendio

Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/