Q&A: Salesforce Cloud Specialist Craig Newns-Smith on Digital Transformation

Craig Newns-Smith Salesforce Expertise

How would you define digital transformation?

Why do you think digital transformation is so important for companies in today’s market?

In your opinion, what are the most important elements of digital transformation?

How do organisations benefit in digitally transforming their business?

What are the barriers that usually block the path to digital transformation?

How can businesses measure the effectiveness of their digital transformation process?

In your opinion, does the APAC region remain a hotbed for digital transformation?

Have advertiser-creative-agency relationships changed with digital transformation?

What are your predictions for the industry over the next five years?

What is your plan for Decipher Digital to keep up?



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