Q1 2023: Company Review

ADvendio
4 min readMar 30, 2023

With 2023 in full swing, we had a very productive first quarter at ADvendio. We’ve had a busy start to the year, sponsoring a number of events, conducting meetings for our global team, as well as releasing new product updates, and expanding our team.

Here’s what we’ve been up to during the first quarter of 2023:

Industry Events

We had the pleasure of attending and sponsoring multiple events in the advertising technology sector this quarter.

DOOH Spain

In February, ADvendio account manager Maria Gracia attended the programmatic morning DOOH Spain event hosted by PROGRAMMATIC SPAIN. It was a great opportunity to learn from leaders in the OOH industry as well as having the opportunity to share our own industry knowledge and the ADvendio solution.

The Publishing Show

In early March, ADvendio was delighted to sponsor The Publishing Show, the UK’s premier event for B2B and B2C publishers and media professionals, held at London ExCel. By sponsoring this event, our UK team Angus, Hristina, and Louis had the ideal opportunity to engage with top companies operating in the publishing domain.

The Publisher Forum

This month, our head of sales, Samantha Giaver represented ADvendio in sponsoring AdMonster’s Spring Publisher Forum in Miami. This intimate event offered many insightful discussions on best practices in the industry, learning about major pain points for publishers as well as having insightful networking sessions with industry leaders.

Salesforce EMEA Partner Kickoff

Our VP of business development, Julian Ahrends, traveled to Amsterdam this month for the Salesforce EMEA Partner Kickoff. We’ve seen lots of innovation for Salesforce’s strategic partners like ADvendio ande look forward to attending again in the future.

Staff Events

We are pleased to have kicked off 2023 with several team-building activities and meetings involving all of our worldwide departments.

Global Team Meeting

As we stepped into 2023, we held our quarterly global team meeting with all of our offices and coworkers in the US, Chile, Germany, Ireland, and the UK.

This discussion covered important departmental updates and goals as well as long-term strategies for ADvendio’s strategic roadmap.

Sales Kickoff Workshop

In February, our sales team kicked off the year with a weeks-long team workshop in Madrid. The purpose of the trip was to facilitate the team in devising strategies and setting collective goals for the year. The workshop was also an opportunity for the team to meet in person after a prolonged period of remote work.

Product Update

All-New Lightning Booking Calendar

Our new Booking Calendar has been released in Lightning design with several new features and a performance upgrade.

This upgraded version provides an all-in-one solution to manage inventory and campaigns in a user-friendly manner. Its powerful filtering tools enable quick access to relevant information, and its new data model, designed for Retail Out-of-Home use cases, provides flexibility and an easy-to-read overview. By simplifying processes and campaign creation, the new Booking Calendar meets the modern needs of the media industry and provides customers with a personalized experience.

For more information on this latest release uses cases, read this article.

New Hires

We are pleased to announce the continued expansion of our global team as we work on meeting growing market demands.

Globally Growing Team

In this quarter, we have had new hires in our Germany, UK, US, Irish, and Chile offices joining our technical account manager, sales, product, and development teams.

In the US, Matthew Rohrs has joined the sales team as sales director. Diana Groschel and Rafael Vitelli have joined the TAM team in Germany as senior technical account managers. In the UK, Louis Rice has joined the sales team as a business development representative. In Chile, Regina Galvez joined the development team as a software developer and in Ireland, Hilal Oz joined the product team as a product owner.

Welcome to everyone, we are delighted to have you on board to further expand and strengthen our team.

New Content

ADvendio is proud to announce the release of our new whitepaper titled “Where the Retail Media Opportunities Lie in 2023”. This exclusive research provides valuable insights into the retail media space and features commentary from industry experts.

We were delighted to have Ben Sillitoe lead the investigation and analysis of our research.

We would like to extend our sincere thanks to all those who contributed to this whitepaper including Julian Ahrends, Jack Johnson, Paula Bobbett, Steven Paul, James Chandler, Vinny O’Brien, Toby Pickard, and Andy Mulcahy.

Download the whitepaper today to gain valuable insights into the opportunities of retail media.

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ADvendio

Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/