The Retail Bulletin Q&A With Bernd Bube, ADvendio Founder and CEO

Used across the globe by leading international retailers, ADvendio provides omnichannel advertising management solutions for retailers.

What is your background?

After spending several years working in the media industry, I founded ADvendio in 2004. I realised that there was a gap in the market for a full process solution designed specifically for advertising management.

At the time, there was nothing available in an easy-to-use format and most systems took a lot of development work to implement effectively. Digital advertising was highly fragmented, and it was clear there were many inefficiencies across media channels. A solution was required that joined several platforms into one to create something that was viable for any advertising enterprise no matter what channel they focused on. That solution was ADvendio, a cross channel advertising sales, order and finance platform that brought together all departments involved in selling advertising and made the process easier for everyone.

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