The Store is now the Most Impulsive Shopping Channel for 54% of UK Consumers

1 min readSep 21, 2023


The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio, the leading omnichannel advertising solution provider.

Article Highlights

  • 54% of UK shoppers say they are most likely to impulse buy in-store.
  • 41% make unplanned purchases when shopping online.
  • 10% bought on impulse on social media platforms.
  • 44% would like more digital information available to inform their buying decisions at the shelf-edge in-store, rising to 60% of Millennials.
  • 51% would be more likely to buy a product if they were served information and content about that product digitally at the shelf edge.
  • 36% said immersive digital adverts about products in the store would make them more likely to try a product they hadn’t bought before.
  • 61% of UK shoppers say they are now noticing more branded ads from 3rd party brands when shopping in-store.
  • While 34% have been influenced to try a product having seen a digital advert at the shelf-edge in-store, rising to 50% of Gen Z.

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