Top 16 OOH Advertising Questions Answered

General

  • Space limitations: bus ads, train ads, or taxi toppers often offer a smaller canvas that requires flexible and limited designs.
  • High production costs: for traditional billboards, producing a physical advertisement to put in place can be very costly. However, digital ads can alleviate some of this burden as there is no tangible end product.
  • Lack of analytics: in the traditional billboard space, there’s no true way to determine how many people saw an ad, or how many were part of key demographics advertisers are looking to target.

Advertisers

Media Buyers

  • Determine measurable goals
  • Employ the proper technology to maximize reach
  • Create a strategy and stick to it
  • Select ideal locations or formats
  • Keep ads clean, simple, and easy to read

Measurement

Technology

  • Need to increase occupancy
  • Boost campaign extensions
  • Using outdated technology
  • Struggle to prioritize sales goals
  • Fail to properly address sales inquiries
  • Can’t bridge the gap between servicing and sales
  • Have old, outdated advertising software

Future

--

--

Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
ADvendio

ADvendio

Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/