Top 28 Cross-Media Advertising Management Consultants for 2018

14 min readOct 26, 2018


With many challenges for publishers including change management, digital transformation, ad sales strategy improvement and advertising agency relationships management, it can be difficult to manage cross-media advertising. Streamlining your cross-media advertising sales has become more of a necessity rather than a choice, as organizations need to improve the way they run their ad operations.

Highly respected management consultants can prepare you to overcome these difficulties and find appropriate cross-media solutions using their industry expertise.

Here is a list of 28 cross-media management consultants, by region, to follow on LinkedIn who regularly share their industry knowledge and expertise in managing advertising operations and media strategies

Cross Media Advertising transformation experts by region

Management Consultants in North America

Darrell W. Gunter Gunter Media Group, USA

As President & CEO of Gunter Media Group, Darrell is a leading expert in the fields of strategic business management, sales & marketing, semantic technology and social networking in the information & publishing industry.

Over the course of his 30+ year career, he has served in key executive positions in leading firms in the intellectual property industry including Dow Jones, Elsevier, and Collexis.

Darrell is heavily involved in the information industry and he served as the Director, STM North America of Membership for the International Association of STM Publisher and frequently speaks at SIIA events.

Scott Portugal
Scott Portugal Consulting, USA

Scott is an industry veteran of the ad technology space with more than 15 years of experience working alongside the world’s leading publishers, ad agencies, and brands.

He has previously held senior roles with several companies in the programmatic advertising industry such as the Publisher Platform of Yieldbot prior to founding Scott Portugal Consulting.

Phil Ripperger
Crossix Solutions, USA

A client focused and results-oriented sales leader and media executive with a track record of success in building, growing and leading both media and technology companies. Phil is currently Vice-President of Business Development at Crossix Solutions, a provider of business and marketing optimization solutions.

He has worked across a number of industries including media, marketing & advertising, retail, luxury goods, and online media. He is experienced in key media platforms including online, live events, print, and integrated media.

Phil has also experience in sales management, business development, strategic planning, brand development and product launches on both a domestic and international level.

Antoine Buteau
PNR Consultancy, Canada

Antoine is a Telecommunications, Media & Technology (TMT) management consultant at PNR, a boutique management consultancy firm. With a technology and growth focus, Antoine helps companies to reshape their DNA by aligning both their corporate and technology strategies.

Previous to working at PNR, he has worked as a freelance consultant in the IT industry including implementation, product management and IT project recovery.

Walter Elly
Elly Associates, USA

As Managing Director and Principal Consultant at Elly Associates, Walter has 20+ years experience as a business and technology consultant across sales, marketing, and management. His consulting and management expertise include project management, business process, and technology optimization, app design and strategy, user adoption strategies, migration and systems integrations along with end-user training.

Walter has experience in effectively managing and growing teams, selling and presenting complex technology products including Salesforce technologies to all levels within organizations from global enterprises to SMB. He has extensive media and advertising experience across broadcast, print and digital with both media and agencies.

Ray Gilmartin
Forefront Consulting Group, USA

Ray is a Senior Director at Skyword along with being the President and Owner of Forefront Consulting Group, a trusted advisor to leading technology companies. With experience in delivering strategies and programs in SaaS, PaaS, Cloud and the Media & Entertainment industries, it is no surprise that Ray has a history of accomplishment at leading companies.

Special Mentions

Doug Wintz
DMW mediaworks, USA

Doug is the founder of DMW Mediaworks, a consultancy focused on digital media operations, technology and marketing. Since 2004, the Doug’s focus has been on developing and improving ad operations, workflows, processes and technology for both emerging and established companies.

His specialities include evaluation, selection and deployment of digital ad operations platforms, data management, migration services, inventory custom code and hosting along with workflow control in digital media.Doug has experience in International markets having conducted engagements in New York, Shanghai, Sydney, Toronto and Hamburg to name a few. He has worked with a number of organisations including Conde Nast, LinkedIn, CBS, Rubicon and AppNexus.

Dan Calamai
Sangora Partners, USA

Founder and Managing Partner of Sangora Partners, a consultancy which helps media companies improve their operations by designing and implementing technology and workflow. Sangora focuses on particular areas such as Salesforce customization, order management system projects and ad technology implementations and migrations such as Google DSM.

Dan is an experienced consultant whose specialities include SaaS, global team building, multi-system integrations, product management, and digital advertising.

Monica Connolly
PowerPlay Resources LLC, USA

Monica is an independent consultant with over 30 years experience in process improvement, sales productivity, business and sales operations, digital marketing, technical project management and efficient business processes and solutions. In 2009, she founded PowerPlay Resources LLC, which focuses on business process management, system implementation along with vendor and leadership liaison.

She has specific industry knowledge in both the print and digital media industries.

Management Consultants in EMEA

Jon Watts
MTM, United Kingdom

Jon is a founding Director at MTM, an independent research and strategy consultancy. They specialize across media, technology, advertising and entertainment sectors.

Jon has worked in media and telecommunications, leading a range of strategic projects with leading broadcasters and studios, mobile operators, digital media and online companies and entertainment rights holders. Prior to founding MTM, Jon worked at Spectrum Strategy Consultants.

Xavier Alabart
Aether Consulting, Spain

Xavier is the Chairman of Aether Consulting, a media and IT Consulting firm. With more than 10 years experience in Product Management, Software Development and Digital Media Xavier have been involved in many interesting projects. He was heavily involved in the first Spanish Pay-DTT Broadcast TV Channel Gol Television, along with the first online TV (OTT) Sports focused in Spain.

Xavier now consults and advises startups across a number of industries.

Ezequiel Sánchez
Binomio Ventures, Spain

Ezequiel has over 20 years of experience in management, strategy design and implementation, consultancy, strategic and change management across the fashion, media and telecoms industries.

He is an active member of various boards of fashion companies, consumer product, and fast-growing sectors, along with his current role as Manager Partner for Binomio Ventures.

Ezequiel combines his professional activities with teaching as a Professor of Industrial Strategy & Organisation at University Miguel Hernadez, ISEM Fashion Business School, and EDEM. He participates as a speaker at multiple conferences and events and has previously spoken at TEDx.

Wouter Hulst
201 Connected Media, Netherlands

Woulter is the Founder of 201 Connected Media, digital media architects who help organizations simplify their digital media framework, with a specific focus on digital transformation, video, data, and analytics. His objective for 201, is to make digital media a profitable and sustainable business with specific focus on authenticity and transparency.

With digital media experience on a European scale with a specific focus on publishers and transformation, Woulter has worked with a number of large enterprises including Zalando, Sanoma, Gamehouse, Deutsche Telecom and Zoover.

Martin Meyer-Gossner
The Strategy Web, Germany

As Founder & Managing Director of The Strategy Web, Martin is a consultant and trainer for international companies. The start of his management consultancy emerged from its expert blog His main focus is on advising and developing innovative web, sales and marketing strategies along with mobile business and social media concepts.

Martin has been intensively involved with digitalization since he founded, one of the first it communities with WebTV content with a specific focus on decision-makers in the B2B environment.

In addition, Martin is an in-demand speaker and moderator at many IT and digital events.

Patrick Ittah
UP Consulting, Luxembourg

An experienced Partner at UP Consulting a Salesforce Gold Partner, Patrick has in-depth knowledge of working in the technology and services industry. He found UP Consulting in order to promote and deliver efficient CRM solutions in the Luxembourg market to help organizations achieve business goals across sales, marketing and service development.

He is highly skilled in managed services, business development, CRM, sales operations and sales management.

Pascal Petit
JEEWI, Belgium

Pascal is a Partner of JEEWI, a Salesforce.Com Belgium Pure Player. Since becoming a Salesforce partner in 2009, JEEWI has delivered over 100 Salesforce projects. They deliver pragmatic sales and services solutions while driving customer intimacy and fidelity.

Pascal is also a strategy, business and operation management consult. With a wealth of experience in management consultancy, Pascal has International experience dealing with markets in France, UK, USA, and Japan.

Guus Pastijn
M-fuel Communicatieadvies, Netherlands

Guus is Managing Director of M-fuel Communicatieadvies a media, marketing, and management consultancy. He has experience working with clients in both the digital and traditional media sectors, having significant level management experience in both agency and media owner companies. As a media professional Guus has expertise in business management, marketing and media strategy gained working within the media and advertising industry.

Freddy Otten
Yearn Consultancy, Netherlands

Freddy is Co-Founder & Partner of Yearn Consultancy, a creative, energetic and contemporary change consultants group, working on technical, organizational, management and financial change. With years of management consultancy experience, Freddy has been a director and Managing Director of many consultancy firms along with his own organizations Randome Media Consultancy and Otten Media Consultancy.

Jaskirat Baweja
United Kingdom

As a business consultant in the telecommunications and media sector, Jaskirat is an experienced and ambitious project manager, business analyst, business process transformation consultant.

He is an expert at analyzing, improving and re-engineering and redesigning business processes and operating models using business process improvement frameworks and methodologies and business process mapping.

Special Mention

Christian Goedecke
Büro Bardohn, Germany

Christian joined Büro Bardohn in January 2018 as Project Director after leaving his previous role as Head of Product Management at SPIEGEL-Verlag, the largest publication circulation in Europe. Büro Bardohn helps publishers in developing their strategies and since it was founded in 2006 they have been assisting in the digital transformation of renowned publishers and press associations. Christian helps to position media brands in advertising and user markets to support their developers and sales team while ensuring fully functioning CRM and AdServer Systems.

Management Consultants in APAC

Marlene Vicaire
T-Shape Consulting, Hong Kong

Award-winning digital strategist and listed in the top 100 Women in Media in Australia, Marlene has successfully delivered digital communications and customer experiences at top worldwide ad agencies DDB, Publicis, and WPP. She has managed multiple cross-functional teams delivering digital marketing and advertising services to well-known brands such as Microsoft, Samsung, Fujitsu, and Volkswagen in areas such as change management and digital transformation.

In 2015, Marlene founded T-Shape Consulting, a strategic consultancy specialized in digital marketing advertising. She deals with multiple brands and media owners to accelerate growth advising them in how to best improve their marketing, sales, operations, and ROI while using innovative technology solutions.

Marlene also co-organises the AdTech MeetUp that provides free education and dialogues on industry issues while reuniting prominent advertising professionals.

Simon Dethridge
BIG Consulting, Australia

With over 20 years experience in sales effectiveness consulting, Simon is current Managing Director at BIG Consulting a sales performance consultancy. He has run the successful consulting business for the past number of years working throughout the APAC region. Prior to entering consulting, he worked in the apparel and publishing industries.

As a consultant, Simon is highly skilled in sales effectiveness, sales training, and development, negotiation and sales management.

Alex Radford
Future State NZ Consulting, New Zealand

Alex is a Partner at Future State NZ Consulting, an independent digital consultancy firm. He has extensive experience in executive roles across digital marketing, advertising with a specific focus on strategy, transformation, programmatic and performance media.

Alex has held senior leadership roles across the Omnicom, Publicis and Dentsu Aegis Groups where he had been the architect of performance and programmatic strategy. He built Amnet from the ground up to the most respected and innovative trading desk in New Zealand. Amnet has been involved in many industry firsts including the first programmatically bought OOH billboard.

Sarla Fernando
SAF Media Consulting, Australia

As a principal consultant, Sarla provides commercial digital, social media and data strategy advice and education to businesses of all sizes. She helps apply sensible digital innovation in order to develop and grow businesses in constantly changing environments. Sarla is proficient in cross-platform advisory covering digital media, technology, television, publishing, advertising, outdoor media to custom media solutions.

She has been at the forefront of data, marketing, social media and digital innovation & transformation for two of Australia’s leading media companies, helping them transform their competitivity in data led digital environment.

Management Consultants in the Nordics

Johan Klaesson
Liber AB, Sweden

Johan is a two-time CEO, Advisor, Digital Innovation & Monetisation Executive, and Management Consultant.

He is particularly interested in using digital technologies as a competitive advantage as he has worked in many sectors such as media, publishing, telecommunications, start-ups and management consultancy. Johan thrives in change and growth environments as he has in-depth knowledge of scaling both large and SME’s.

Carina Wigholm
Zoodit AB, Sweden

With over 15 years of experience of people management and business leadership, Carina is currently a management consult for Zoodit AB. She previously worked as a management consultant for Mercuri International Group prior to becoming CEO of Addiva, a tech consulting firm in Sweden.

She has a wealth of knowledge in management, sales, marketing and business development within the technology, internet, and digital media sectors.

Jörgen Rosengren
Rosebranch & Partners, Sweden

As founder and Business Developer of Rosebranch & Partners, consulting company specializing in digital business development, Jörgen is highly experienced and result driven with a passion for converting ideas, opportunities into digital development projects. He has in-depth knowledge of technology, agile and lean product development and has practiced this at top digital agencies across Sweden.

Jörgen’s specializes in business development, sales, key account management, content management systems, software sales, information technology, IT consulting and customer events. He currently has a particular focus on agile innovation processes and change management.

Lenka Zintel
Zintel Consulting, Denmark

Lenka is a management consultant and marketing, digital and customer experience lead for Zintel Consulting (ZinCo). She has 20+ years experience in digital strategy, business transformation, strategic marketing, and business development having worked across Europe as a client service director, a CEO and entrepreneur, a management consultant and a marketing and digital executive.

Her experience spans various leading global companies across industries including manufacturing, retail, media, FMCG and consulting.

Per Maltun
PRM Consulting, Norway

Per has worked in many management positions in Telenor, Norkring, Garex, and IBM, prior to setting up his own firm, PRM consultancy. He has more than 20 years of expertise in business development, strategic consulting, business development and operations in International markets.

His specialities include operational management, product portfolio optimization, CRM and new business development.

Vivian Thomsen
Proimpact Consulting, Denmark

Vivian is the founder of Proimpact, a management consultancy, which focuses on project portfolio management, strategy implementation, organizational change and development, and digital transition.

Vivian has more than 10 years of experience as an international consultant working in a number of industries including energy, public, professional services, IT, Finance and Media.

Ulrik Grevenkop-Castenskiold
3dimensions, Denmark

Ulik founded 3dimensions, an independent consulting firm in January 2018. The main focus of his company is to provide strategic consulting within three dimensions focusing on marketing and media activities, media agency collaboration and value-based pricing.

As a strategic consultant with profound experience from advanced analytics and data management, Ulik has successfully developed complex businesses within several industries such as Retail, Tech, Telecommunications, and Media & Entertainment both locally and on international markets.

Originally published at on October 26, 2018.




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