Top 7 Books for Ad Operations Starters

1. The Facebook Effect: The Inside Story of the Company That Is Connecting the World

2. Targeted: How Technology Is Revolutionizing Advertising, and the Way Companies Reach Consumers

  • How real-time bidding has changed the game and the ad operations process.
  • How the complex map of ad technologies are interlocking.
  • The dynamics behind auctions and the development of paid search advertising and real-time bidding.
  • How companies such as Right Media developed their first ad server.

3. Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

  • The Start-Up Playbook
  • The Marketing Playbook
  • The Events Playbook
  • The Sales Playbook
  • The Technology Playbook

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Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/

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ADvendio

Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/