Transform Your Retail Media Operations with a Comprehensive OMS Solution

ADvendio
3 min readJun 7, 2023

Retail media has become a crucial component of digital advertising in recent years. With consumers increasingly relying on e-commerce and mobile shopping, retail media offers advertisers the ability to reach targeted audiences where they spend the majority of their time. However, managing retail media campaigns can be complex and time-consuming, especially for large retailers with extensive advertising inventory. This is where ADvendio comes in with its comprehensive OMS solution.

An all-in-one OMS platform, that provides a centralized hub for inventory management, billing, invoicing, and more. With this solution, retailers can streamline their operations and reduce costs while improving efficiency. But that’s just the beginning of what ADvendio offers.

Advanced Analytics

One of the key features of the solution is its advanced analytics and reporting tools. With all of your data consolidated in one place, it’s easy to analyze your combined data and make informed decisions. Plus, the platform offers further automation to help you get the most out of your data.

Campaign Management

End-to-end campaign management is another essential feature of ADvendio. With this tool, retailers can maximize the delivery of their ad campaigns. The platform offers real-time performance data for suppliers, allowing retailers to optimize their ad spend and manage campaigns more efficiently. This feature provides transparency and ensures that retailers are getting the most out of their advertising dollars.

Self Service Technology

With self-service technology, retailers can effectively track advertising activity and stay on top of workflows. The platform also provides siloed sales teams with the ability to sell media inventory without worrying about inefficient order management processes. This streamlined approach enables retailers to manage accounts more efficiently and drive scalability.

OMS Capabilities

ADvendio also offers comprehensive OMS capabilities, providing retailers with a centralized platform to manage finances, campaigns, ad spend, ROI, and advertising inventory in real time. This feature enables omnichannel advertising, sales at the store level, high-volume ad sales, audience management, real-time campaign optimization, and flexible financial options.

In-store Inventory

Retailers can maximize the sale of in-store inventory on various levels by linking audiences to specific inventory. This precise targeting allows advertisers to optimize return on advertising spend. The solution also provides the ability to expand ad inventory offerings beyond your network, connecting advertisers with broader audiences through advanced targeting and media buying extensions. This capability allows retailers to seamlessly manage their in-store and online ad spaces while providing a consistent brand experience across all channels.

Personalization

The ability to personalize media and offers for customers is critical in today’s digital landscape. ADvendio provides retailers with the tools to monetize valuable first-party purchase and customer retail/loyalty data. This live campaign optimization and targeted inventory recommendations benefit advertisers, providing a highly personalized ad experience for customers.

Maximize ROI

Finally, the solution enables retailers to effortlessly maximize ROI and optimize ad spend in real-time with comprehensive inventory availability. This feature allows retailers to monetize both on-site and off-site ad spaces while benefiting from detailed reporting through robust OMS and inventory capabilities. By targeting specific segments with a highly personalized ad experience, retailers can expand their network to reach a wider audience.

Conclusion

In conclusion, ADvendio offers retailers a comprehensive OMS solution for their retail media operations. With advanced analytics and reporting tools, end-to-end campaign management, and comprehensive OMS capabilities, retailers can streamline their operations and maximize their advertising dollars. The platform enables retailers to personalize media and offers for customers, expand ad inventory offerings, and effortlessly maximize ROI. With ADvendio, retailers can transform their retail media operations and stay ahead of the competition.

--

--

ADvendio

Publisher’s all-in-one business software solution for efficient ad sales management built on Salesforce with customers in 25+ countries. http://advendio.com/